We’re a team of thinkers and doers. We’re creatives with a not-for-profit focus and community conscience.
We prioritise projects with a social benefit, to grow healthy and resilient change for stronger people, places and things.
As a collaborative think-and-do-tank, our diverse knowledge, experience, insight and strategy puts us in a unique position to make great things happen.
There’s no scope too broad, no objective too high, no subject too deep. We often start with a problem and aim for an elegant solution that combines quality storytelling, impeccable design, technological flexibility and a big social heartbeat.
Listening before speaking, thinking before moving, looking before jumping. We find inspiration in the stories and people who make this world tick.
Everything we do is motivated by a human centre. We’re not motivated by selling more, increasing consumption, or fabricating passing moments. When we talk about ‘social’ we’re not (always) talking about the apps that thrive on ‘likes’; we’re (often) talking about people and … how they connect … in the real world. While some of the work we do is digital and likely always will be digital, we don’t surrender to digital platforms.
Let’s start by making memories: Diverse experience across every conceivable angle, creating lasting and meaningful projects and experiences.
While Southland creates and supports community projects and outcomes across the country, we’re proudly based on the South Coast of New South Wales.
We work on Jerrinja Wandi Wandian land, away from large city-centric echo chambers, which affords us a unique ability to view things from a human perspective. Combined with our wealth of experience, breadth of knowledge and diverse insights, we’re able to think big while considering the finer details of honest, meaningful community connections.
Balancing a considered approach with a desire to make true transformation, we’re well-suited to the ever-changing world…in fact, we embrace it.
Alex is equal parts social warrior and change maker with a lengthy track record in collaborating to create improved opportunities and possibilities for people and places. Enjoying the journey from consultation and planning through to engagement and delivery, Alex is renowned for establishing trusting and respectful partnerships. He is a proud Boorooberongal—Darug man on a mission.
Paul is a multidisciplinary designer and Creative Director, well-versed in the world of visual storytelling. Since leaving high school early to pursue his creative endeavours, Paul’s career has travelled a rich, rewarding and diverse path through commercial animation, publications, digital development, print design, and long form film projects.
Lucy is a professional wordsmith who’s been spinning colourful yarns for decades. She is passionate about stories of all kinds, from fictional adventures in storybooks, to factual expose in newsprint and fascinating tales in high gloss.
Sivan knows how to engage an audience. For 10 years she toured professionally, nationally and internationally, as a cellist/vocalist, and has had her music placed in award winning documentaries and television.